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ADOBE DIGITAL MARKETING SPECIALIST (Virtusa Consulting Services Pvt Ltd)

  • Digital Marketing
  • Full time
  • 2 weeks ago
  • Hyderabad

Job Information

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    Salary Not Disclosed Not Disclosed / Monthly
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    Shift Round
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    Job Level : junior
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    Job Experience : 3 - 5 Years
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    Job Qualifications bachelors or above

Job Description

Company Name:  Virtusa Consulting Services Pvt Ltd

Designation: ADOBE DIGITAL MARKETING SPECIALIST

Location: Hyderabad/Secunderabad

Experience:  3 to 5 year(s) of experience

Qualification: UG:Any Graduate

PG:Post Graduation Not Required

Doctorate:Doctorate Not Required

Job Description: Specific Responsibilities:

  • Work closely with internal stakeholders, marketing teams, and agencies/vendors to implement digital programs on time and to spec
  • Responsible for owning the execution of Target campaigns on Virtusa.com on an ongoing basis, including:
  • Support and consult on the configuration and planning of the web marketing campaigns, strategies, and tactics
  • Assist in developing and supporting journey-based personalization strategies
  • Facilitate the implementation of digital programs that convert prospects into leads and accelerates them through a complex multichannel B2B buying process directed by campaign teams
  • Support the continuous improvement of web marketing processes, techniques, and best practices to generate high-quality leads and elevate the Virtusa brand
  • Ensure tracking is in place on results including ROI, traffic, engagement, conversions, lead quality
  • Support ongoing growth of web marketing capabilities and champion innovation
  • Aide in enforcing website guidelines and best practices

Qualification Requirements:

  • >3 years hands-on Digital Campaign initiatives including omni-channel campaigns
  • >5 years experience in Digital Marketing
  • Basic knowledge of Google Analytics & Tag Manager, Adobe Analytics & Launch
  • Advanced knowledge of Adobe Experience Manager & Target
  • Basic experience with multi-channel PPC Campaigns
  • Solid understanding of lead journey and marketing funnel
  • Basic understanding of web languages (HTML, CSS, JS)
  • Takes initiative to meet challenges with innovative solutions. Has the flexibility to adapt to challenging and changing situations
  • Excellent English verbal communication and presentation skills.

Preference will be given to candidates with these additional skills

  • Content writing
  • Web analytics & Reporting
  • User Experience design
  • User Interface design
  • SEO Experience

Salary: Not Disclosed 

Address: Sy.No.115/Part,Plot No.10,Virtusa IT Park,Nanakram, Hyderabad, Telangana, India

Website: https://mycareer.virtusa.com/

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