Company Name:Softregent Technologies
Designation:Digital Marketing Executive
Experience:0 – 3 years
Qualification:UG :Any Graduate
PG :Post Graduation Not Required
Job Description:Manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, Social media, email and other digital channels
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Work on SEO of the website pages.
- Develop and manage digital marketing campaigns
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for the landing page, funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates.
- This individual should be analytical and detail-oriented and will be responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Track and analyse website traffic flow and provide regular internal reports
- Performing keyword research and writing ad copy.
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder’s marketing budget
- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, Bing, etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
- A strong candidate will be hungry to learn and excited to take on new projects and opportunities.