Digital Marketing Executive(Softregent Technologies)

  • Digital Marketing
  • Internship
  • 1 month ago
  • Pune

Job Information

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    Salary Not Disclosed Not Disclosed / Monthly
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    Shift Round
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    No. of Openings 10 openings
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    Job Level : junior
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    Job Experience : 0 - 2 years
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    Job Qualifications Bachelor

Job Description

Company Name:Softregent Technologies

Designation:Digital Marketing Executive


Experience:0 – 3 years

Qualification:UG :Any Graduate

PG :Post Graduation Not Required

Job Description:Manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines.

  • Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, Social media, email and other digital channels
  • Write and optimise content for the website and social networking accounts such as Facebook and Twitter
  • Work on SEO of the website pages.
  • Develop and manage digital marketing campaigns
  • Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for the landing page, funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates.
  • This individual should be analytical and detail-oriented and will be responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
  • Implementing campaigns using a structure and strategy that best suits business and goal.
  • Track and analyse website traffic flow and provide regular internal reports
  • Performing keyword research and writing ad copy.
  • Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder’s marketing budget
  • Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
  • Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, Bing, etc.)
  • Traffic ad campaigns and builds on ad serving platforms.
  • Conduct A/B tests in ads to understand contributing factors that drive the business forward.
  • Monitor and analyze advertising trends, make optimizations recommendations.
  • A strong candidate will be hungry to learn and excited to take on new projects and opportunities.

Salary:Not Disclosed

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