Company Name:Manya Education Pvt. Ltd
Designation:Digital Marketing Manager- Manya Education
Location:Delhi / NCR( Okhla )
Experience:5 – 8 years
Qualification:UG :Any Graduate
Job Description:Develop and manage all digital marketing campaigns
- Responsible to handle and optimize content for the website by building internal systems and protocols.
- Manage and maintain the call to action units on the website
- Identify and evaluate new digital technologies for creative growth and use Web analytics tools to measure site traffic to better optimize marketing campaigns and display and search advertising and provide regular internal reports.
- Work in partnership with regional teams and SMEs to create landing pages and optimize user experience.
- Attain key performance indicators such as reducing the website bounce rate, increasing
dwell time or improving conversion.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI) like conversion tests, upsell through nurturing, etc.
- Serve as an SEO (Search engine optimization) expert, develop and maintain SEO strategy and project plan along with the agency and manage online reputation of the brand.
- Research and analyse own and competition SEM (Search engine marketing) as well as website activities – keywords and audience targeting, spend strategies, content strategies, rankings and traffic trends to identify gaps and discrepancies for improvements.
- Set and monitor budget limits and manage campaign spends; regularly reconcile and report.
- Instrument conversion points and optimizes user funnels
- Efficiently manage agencies and other vendor partners.
Salary:₹ 7,50,000 – 9,00,000 P.A.