Digital Marketing Specialist(Gartner)

  • Digital Marketing
  • Full time
  • 1 month ago
  • Gurugram

Job Information

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    Salary Not Disclosed Not Disclosed / Not Disclosed
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    Shift Round
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    No. of Openings 10 openings
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    Job Level : junior
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    Job Experience : 1 - 3 Years
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    Job Qualifications Bachelor

Job Description

Company Name:Gartner

Designation:Digital Marketing Specialist


Experience:1 – 3 years

Qualification:UG :Any Graduate

PG :Post Graduation Not Required

Job Description:About this role:

This position will support the Gartner s Global Email Operations team. Individual in this role will work on organizing and managing email communications to clients and/or prospects. Specific duties include but are not limited to list management, email development and deployment using Eloqua 10, metric pulls and analysis, and testing of new approaches to email communication. This position will have the opportunity to develop business skills and acquire a broad understanding of Gartner with growth opportunities in digital marketing . What you ll do: Database Segmentation

  • Strong analytical skillset with the ability to compile, organize and formulate a substantial amount of data with attention to details and accuracy.
  • Develop distribution lists and shared filters based on campaign requirements.
  • Understand and work on complex logical operators on Eloqua (or any other competitive Marketing Automation tool).
  • Help develop data cuts to facilitate segregation at various levels such as region, industry, job level, role, event registration, etc.
  • Be cognizant of data privacy laws and their application to email sends.
  • Analyze email deliverability data and ensure bounce back numbers are in check.
  • Be acquainted with custom data objects (user profiling) and how to retrieve information stored in them.
  • Recommend best practices to optimize distribution lists for campaigns.
  • Proficient in MS Excel for day to day data analysis.

Salary:Not Disclosed


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